At a glance:

Client: Discovery Bay Games (DBG)

Product: Duo Yoomi Electronic Game for iPad

Sector(s): Consumer Goods, Retail Products, and App Enabled Devices

Services: Product Development, Sourcing, and Regulation Compliance

Summary:

Challenge: Apple approached Discovery Bay games at the New York Toy fair after the first iPad was launched looking for a game company to develop apps for the brand new platform. As the app was being developed, conversations with Apple’s team led to the idea of a hardware accessory that interacted with the iPad. The goal was to have on store shelves within six months, available for consumer purchase before the retail holiday season.

Approach: As DBG was primarily a board game company at this point, the team lacked electronics or iPad communications expertise so RDS initially set out to identify manufacturing partners who could provide this expertise to help with development of the product.

Outcome: The Duo Plink became the world’s first app enabled game device launched in 2010. This innovative product was instantly picked up by Target and Toys R Us. Being the first of it’s kind brought attention from both investors and the press which led to a full line of app enabled products developed and sold at all major retailers within the next 24 months.